day 10

I found these two signs for sodas on another corner of the same old gas station I saw yesterday. I thought it was a little strange to find them on the side of a gas station and not a grocery store. I like seeing these old signs for products that we still use today. These signs are so small compared to the advertising today that features much bigger billboards. These signs are sort of a look back at the way Pepsi used to advertise and how similar the Pepsi typeface is to the Dr. Pepper sign. They both use a script lettering with the fancy underling to emphasize the name of their soda. Like yesterday we see the use of complementary colors- orange and blue and red and green.