Typography can have a temporary purpose or a lasting purpose. Some type is used to create things we may see once then throw away & other type is used to create something more lasting, something we are intended to look at more than once. These images show a very temporary message, & yet it conveys a more intimate/personal experience for the person the message was created for.
I find it ironic that as I explored Cedar City for different uses of type, that this temporary message was more interesting to me than type used for, lets say, signage, because it is meant to last for an x amount of time. Signs are meant to be noticed each time you pass by them & should be easily recognizable. But wouldn't you think that something more meaningful should be more lasting...not that it should be seen by all like a sign...but that it should be able to last for a longer space of time?
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