My font is based on Havana Cuba; super obvious. I was inspired by cigar packaging and baseball uniforms.
I wanted it to be chunky and reminiscent of the early half of the 1900's when Havana was in its Prime.
As I was doing research on Havana I found out that it was the place to be. There were more theaters, casinos, and live entertainment then New York back in the day. The zoo in Havana was also a main attraction. After the whole political thing went down in Cuba, Havana pretty much fell apart. Many Cuban's were struggling to put food on the table. To poke fun at the situation a local changed some of the signs in the zoo from "don't feed the animals" to "don't eat the animals."
As I was doing research on Havana I found out that it was the place to be. There were more theaters, casinos, and live entertainment then New York back in the day. The zoo in Havana was also a main attraction. After the whole political thing went down in Cuba, Havana pretty much fell apart. Many Cuban's were struggling to put food on the table. To poke fun at the situation a local changed some of the signs in the zoo from "don't feed the animals" to "don't eat the animals." My designer is Si Scott, who does these really elaborate and intricate typographic posters with a lot of line weight variation. I thought that it might be interesting to try and capture some of the variation in line weight with the different shadows and how they contrast the bold weight of the cutout design itself. Not quite there yet. Any thoughts would be great.
I can't believe you actually cut that out... Props!
ReplyDeleteso what if you take these letters that you just made... pick a (or some) bright colors and photograph your cutout against that. what if you used the colors for cuba's flag? or just a color that fits. i think red for some reason.
ReplyDeletethat might push it just the tiny bit that it needs. and your lighting is perfect so don't change that.
awesome work! you are a trooper.
I'm going to agree with Danelle on her suggestion. You could totally blow us all out of the water with the use of color. Maybe red splatter for blood? Hmmm?
ReplyDeleteI really like the fact you cut out the type and I think this part looks really good.
ReplyDeleteI agree with Danelle though. For me the letters get a little lost in the background where if you had a bright red or something you would be able to read the type much better.
I do get the Cuban cigar feel and I think you really accomplished the type well. Great job!
I'm a huge fan of a subtle white on white, but it's not quite there. I think because of the message you're using you need a more contrasty color scheme. There have been some great suggestions here.
ReplyDeleteAlso, the layering/shadow effect Is beautiful. However, the words not raised get a little lost, but I think by accomplishing a new background, this would be solved.
Well done with the die-cut type!
(so when I think of beautiful die-cut i think of Rob Ryan...now his work would have to be done with a laser cutter, but you should see his stuff...gorgeous)